Choosing the right food for your dog comes down to their unique needs. Whether you are managing a sensitive stomach, supporting joint health, or finding the right formula for a puppy or picky eater, we carry premium foods curated for every dog at every life stage.
The spirit of Challenger is reaching beyond conventionally grown ingredients and choosing sustainability – to give the world around us a chance to heal and renew. Peak nutrition doesn’t have to be at the expense of our environment.Â
With ethically-sourced ingredients like beef, lamb, pork and organic millet we can enrich the way we feed our pets. The difference is more flavor. More nutrients. More happy days.
about challenger
Nulo Challenger is the new grain-inclusive standard, offering ultra-high-meat dry dog foods and Hearty Stews with Certified-Organic grains like oats, millet, barley, and rye. Challenger’s dry dog foods offer 32-35% protein – 83-90% of which is animal-based, which provides your dog with the ideal amino acid profile; and our Challenger Hearty Stews contain real chunks of fresh meat for a satisfying texture. The spirit of Challenger is reaching beyond conventionally-grown ingredients and choosing sustainability, with additional emphasis on sustainably and ethically sourced ingredients and recyclable packaging. Find Nulo Challenger at your local independent pet specialty retailer.
Ingredients
Deboned Beef; Deboned Lamb; Turkey Meal; Chicken Meal; Salmon Meal; Organic Oats; Organic Millet; Organic Barley; Deboned Pork; Chicken Fat (preserved with Mixed Tocopherols & Citric Acid); Ground Miscanthus Grass; Organic Rye; Natural Flavor; Chicken Cartilage; Ground Flaxseed; Potassium Chloride; Dried Carrots; Salt; Dried Pumpkin; Dried Blueberries; Dried Spinach; Dried Chicory Root; DL-Methionine; Choline Chloride; Calcium Carbonate; Taurine; Vitamin E Supplement; Dicalcium Phosphate; Zinc Proteinate; Zinc Sulfate; L-Ascorbyl-2-Polyphosphate (source of Vitamin C); Iron Proteinate; Niacin Supplement; Ferrous Sulfate; Copper Proteinate; Copper Sulfate; Vitamin A Supplement; Manganese Proteinate; Thiamine Mononitrate; Calcium Pantothenate; Riboflavin Supplement; Pyridoxine Hydrochloride; Manganous Oxide; Biotin; Dried Bacillus coagulans Fermentation Product; Vitamin B12 Supplement; Vitamin D3 Supplement; Folic Acid; Sodium Selenite; Calcium Iodate; Rosemary Extract
Guaranteed Analysis
Ascorbic Acid (min):Â 65 mg/kg
Calorie Content: Metabolizable Energy Cup:Â 410 kcal/cup
Calorie Content: Metabolizable Energy kg:Â 3471 kcal/kg
Crude Fat (min):Â 14 %
Crude Fiber (max):Â 5 %
Crude Protein (min):Â 32 %
Docosahexaenoic Acid (DHA) (min):Â 0.1 %
Moisture (max):Â 10 %
Omega-3 Fatty Acids (min):Â 0.7 %
Omega-6 Fatty Acids (min):Â 2.3 %
Vitamin E (min):Â 150 IU/kg
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Features and Benefits
New Zealand and Australian grass-fed lamb, raised without the use of growth hormones
Hypoallergenic formula is a good option for a dog who suffers from food sensitivities and allergies
Reduces itchy, watery eyes and tear stains
Provides a rich source of zinc, selenium, chromium and vitamin E for proper immune system function
Yucca schidigera is used for anti-inflammatory and joint health aid
Innovative freeze-dried live probiotics for enhanced digestion and immune support
Chelated minerals to assist with absorption of nutrients
Omega-3 fatty acids as an immunity booster
L- Carnitine for maximum performance
Provides complete and balanced nutrition for the life of your dog
No meat by-products, no artificial flavors or colors, no fillers, no corn, no wheat, no soy and no sugars
Ingredients
Lamb Meal, Ground Oat Groats, Ground Brown Rice, Rice Bran, Ground Grain Sorghum, Menhaden Fish Meal, Chicken Fat (preserved with Mixed Tocopherols), Dried Plain Beet Pulp, Flaxseed, Dehydrated Alfalfa Meal, Dried Kelp, Natural Flavors, Yucca Schidigera Extract, Dried Pediococcus acidilactici Fermentation Product, Salt, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Calcium Carbonate, Niacin Supplement, Biotin, Thiamine Mononitrate, L-Carnitine, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin A Supplement, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Choline Chloride, Potassium Chloride, Zinc Proteinate, Betaine Anhydrous, Iron Proteinate, Selenium Yeast, Copper Proteinate, Manganese
Proteinate, Calcium Iodate
Guaranteed Analysis
Crude Protein (min)
22.00%
23.60%
Crude Fat (min)
10.00%
10.30%
Crude Fiber (max)
4.50%
3.32%
Moisture (max)
10.00%
8.01%
Ash
–
8.85%
Calcium
–
2.30%
Phosphorus
–
1.46%
Potassium
–
0.60%
Sodium
–
0.37%
Carbs
–
40.92%
Alpha Linolenic Acid (min)*
0.30%
0.43%
Total Omega 3 Fatty Acids (min)*
0.36%
0.53%
Total Omega 6 Fatty Acids (min)*
1.39%
2.08%
L-Carnitine (min)*
35 mg/kg
–
Total Microorganisms (Pediococcus Acidilactici) (min)*
3 mil CFU/gram
–
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles**CFU= Colony Forming Units
Features and Benefits
Designed for small and medium breed puppies whose weight is 70 lbs or less at maturity
Our USA-grown, antibiotic free, EU certified chicken is raised without the use of growth hormones
Rich source of DHA supports brain-building and eye development
Enhanced with Omega-3 fish oil to provide health benefits to the immune system, skin and coatÂ
Small bites easy for small mouths to eat
Innovative freeze-dried live probiotics for enhanced digestion and immune support
Chelated minerals to assist with absorption of nutrients
L- Carnitine for maximum performance
No meat by-products, no artificial flavors or colors, no fillers, no corn, no wheat, no soy and no sugars
Ingredients
Chicken Meal, Ground Oat Groats, Ground Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Rice Bran, Dried Alfalfa Meal, Dried Plain Beet Pulp, Flaxseed, Natural Flavors, Menhaden Fish Oil, Dried Kelp, Yucca Schidigera Extract, Dried Pediococcus acidilactici Fermentation Product, Salt, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Calcium Carbonate, Niacin Supplement, Biotin, Thiamine Mononitrate, L-Carnitine, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin A Supplement, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Choline Chloride, Potassium Chloride, Zinc Proteinate, Betaine Anhydrous, Iron Proteinate, Selenium Yeast, Copper Proteinate, Manganese Proteinate, Calcium Iodate
Guaranteed Analysis
Crude Protein (min)
26.00%
29.20%
Crude Fat (min)
16.00%
16.10%
Crude Fiber (max)
4.00%
2.37%
Moisture (max)
10.00%
5.42%
Ash
–
7.68%
Calcium
–
1.70%
Phosphorus
–
1.21%
Potassium
–
0.71%
Sodium
–
0.41%
Carbs
–
34.23
Alpha Linolenic Acid (min)
0.41%
0.41%
DHA (min)
0.04%
0.06%
L-Carnitine (min)*
35 mg/kg
–
Total Microorganisms (Pediococcus Acidilactici) (min)*
3 mil CFU/gram
–
*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles**CFU = Colony Forming Units
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Grain Free Duck Recipe
It’s no secret that dogs love the savory flavor of roasted duck. That’s why we created Grain Free Duck Recipe! Naturally lean duck is the first ingredient, so you know your pet is getting healthy levels of animal protein in every bite. Since it’s a relatively uncommon protein, duck is especially beneficial for dogs with sensitivities to chicken or beef. This complete and balanced dry dog food also contains a hearty helping of chickpeas, whole garden vegetables and antioxidant-rich berries. Along with a proprietary blend of cutting-edge ingredients like turmeric, apple cider vinegar, natural probiotics and pure coconut oil. With super nutrients like these, our dry Grain Free Duck Recipe offers everything dogs and puppies require for a long, healthy and happy life
Ingredients
Deboned Duck, Duck Meal, Chickpeas, Lentils, Sunflower Oil (preserved with mixed tocopherols), Tapioca Starch, Deboned Lamb, Fresh Whole Sweet Potatoes, Pumpkin, Peas, Coconut Oil (preserved with mixed tocopherols), Whole Carrots, Dried Seaweed Meal, Pomegranate, Blackberries, Whole Blueberries, Whole Cranberries, Raspberries, Potassium Chloride, Spinach, Turmeric, Tomato, Beets, Parsley, Chicory Root Extract, Sage, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, Vitamin A Acetate, Vitamin E Supplement, Riboflavin Supplement, Vitamin B-12 Supplement, Vitamin D-3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Organic Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium Iodate, Sodium Selenite, Yucca Schidigera Extract, Pectin, Dried Lactobacillus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Baciollus coagulans Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product.
Guaranteed Analysis
Crude Protein, Not Less Than
25%
Crude Fat, Not Less Than
15%
Vitamin E, Not Less Than
150IU
Phosphorus, Not Less Than
1.0%
Omega 3 Fatty Acids, Not Less Than
.5%
Glucosamine HCL, Not Less Than
400mg/kg
Crude Fiber, Not More Than
5%
Moisture, Not More Than
10%
Calcium, Not Less Than
1.20%
Omega 6 Fatty Acids, Not Less Than
2.5%
Chondroitin Sulfate, Not Less Than
200mg/kg
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Nutritional GuaranteeHolistic Health Extension Grain Free Duck Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70lbs. or more as an adult).
Grain Free Buffalo & Whitefish Recipe
Prepared with delicious, whole food ingredients, our Grain Free Buffalo & Whitefish Recipe is packed with every nutrient canines need to thrive. Free range buffalo is the first ingredient, so you know your pet is getting healthy levels of animal protein in every bite. The second ingredient, deboned whitefish, is an excellent source of Omega 3’s. This complete and balanced dry dog food also includes a hearty helping of chickpeas, whole garden vegetables and antioxidant-rich berries. Along with a proprietary blend of cutting-edge ingredients like turmeric, apple cider vinegar, natural probiotics and pure coconut oil. With nutrients like these, our Grain Free Buffalo & Whitefish Recipe offers everything dogs and puppies require for a long, healthy and happy life.
Ingredients
Buffalo, Deboned Whitefish, Buffalo Meal, Whitefish Meal (source of Omega 3 fatty acids), Chickpeas, Lentils, Salmon Oil (preserved with Mixed Tocopherols), Tapioca Starch, Whole Sweet Potatoes, Pumpkin, Peas, Coconut Oil (preserved with Mixed Tocopherols), Whole Carrots, Dried Seaweed Meal, Pomegranate, Blackberries, Whole Blueberries, Whole Cranberries, Raspberries, Potassium Chloride, Spinach, Turmeric, Tomato, Beets, Parsley, Chicory Root Extract, Sage, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, Vitamin A Acetate, Vitamin E Supplement, Riboflavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Organic Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium Iodate, Sodium Selenite, Yucca Schidigera Extract, Pectin, Dried Lactobacilus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Baciollus coagulans Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product.
Nutritional Information
Kcals405 KCal/cup 3565 KCal/kg
Guaranteed Analysis
Crude Protein, Not Less Than
25%
Crude Fat, Not Less Than
15%
Vitamin E, Not Less Than
150IU
Phosphorus, Not Less Than
1.0%
Omega 3 Fatty Acids, Not Less Than
0.5%
Glucosamine HCL, Not Less Than
400mg/kg
Crude Fiber, Not More Than
5%
Moisture, Not More Than
10%
Calcium, Not Less Than
1.20%
Omega 6 Fatty Acids, Not Less Than
2.5%
Chondroitin Sulfate, Not Less Than
200mg/kg
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Nutritional GuaranteeHolistic Health Extension Grain Free Buffalo & Whitefish Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70lbs. or more as an adult).
Grain Free Buffalo & Whitefish Recipe Little Bites
Prepared with delicious, whole food ingredients, our Grain Free Buffalo & Whitefish Little Bites is crafted especially for teacups, toys and miniature dogs – both adults and puppies. It features free range buffalo as the first ingredient, so you know your pet is getting healthy levels of animal protein in every bite. The second ingredient, deboned whitefish, is an excellent source of Omega 3’s. We also added a hearty helping of chickpeas, whole garden vegetables and antioxidant-rich berries. Along with a proprietary blend of cutting-edge ingredients like turmeric, apple cider vinegar, natural probiotics and pure coconut oil. Our dry Grain Free Buffalo & Whitefish Recipe offers everything dogs and puppies require for a long, healthy and happy life. This recipe comes in a perfectly sized kibble for small dogs and puppies
Ingredients
Buffalo, Deboned Whitefish, Buffalo Meal, Whitefish Meal (source of Omega 3 fatty acids), Chickpeas, Lentils, Salmon Oil (preserved with Mixed Tocopherols), Tapioca Starch, Whole Sweet Potatoes, Pumpkin, Peas, Coconut Oil (preserved with Mixed Tocopherols), Whole Carrots, Dried Seaweed Meal, Pomegranate, Blackberries, Whole Blueberries, Whole Cranberries, Raspberries, Potassium Chloride, Spinach, Turmeric, Tomato, Beets, Parsley, Chicory Root Extract, Sage, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, Vitamin A Acetate, Vitamin E Supplement, Riboflavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Organic Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium Iodate, Sodium Selenite, Yucca Schidigera Extract, Pectin, Dried Lactobacilus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Baciollus coagulans Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product.
Guaranteed Analysis
Crude Protein, Not Less Than
25%
Crude Fat, Not Less Than
15%
Vitamin E, Not Less Than
150IU
Phosphorus, Not Less Than
1.0%
Omega 3 Fatty Acids, Not Less Than
0.5%
Glucosamine HCL, Not Less Than
400mg/kg
Crude Fiber, Not More Than
5%
Moisture, Not More Than
10%
Calcium, Not Less Than
1.20%
Omega 6 Fatty Acids, Not Less Than
2.5%
Chondroitin Sulfate, Not Less Than
200mg/kg
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Nutritional GuaranteeHolistic Health Extension Grain Free Buffalo & Whitefish Little Bites Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70lbs. or more as an adult).
Health Extension Resources
Grain Free Chicken & Turkey Recipe
Prepared with delicious, whole food ingredients, Health Extension Grain Free Chicken & Turkey Recipe is packed with every nutrient canines need to thrive. Organically raised chicken is the first ingredient, so you know your pet is getting healthy levels of animal protein in every bite. This complete and balanced dry dog food also includes a hearty helping of chickpeas, whole garden vegetables and antioxidant-rich berries. Along with a proprietary blend of cutting-edge ingredients like turmeric, apple cider vinegar, natural probiotics and pure coconut oil. With super nutrients like these, our Grain Free Chicken & Turkey Recipe offers everything dogs and puppies require for a long, healthy and happy life.
Ingredients
Organic Deboned Chicken, Chicken Meal, Deboned Turkey, Turkey Meal, Potatoes, Chickpeas, Chicken Fat (preserved with Mixed Tocopherols), Whole Sweet Potatoes, Pumpkin, Coconut Oil (preserved with Mixed Tocopherols), Whole Carrots, Dried Seaweed Meal, Pomegranate, Blackberries, Whole Blueberries, Whole Cranberries, Raspberries, Potassium Chloride, Spinach, Turmeric, Tomato, Beets, Parsley, Chicory Root Extract, Sage, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, Vitamin A Acetate, Vitamin E Supplement, Riboavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Organic Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium Iodate, Sodium Selenite, Yucca Schidigera Extract, Pectin, Dried Lactobacillus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Baciollus coagulans Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product.
Guaranteed analysis
Crude Protein, Not Less Than
27%
Crude Fat, Not Less Than
18%
Vitamin E, Not Less Than
150IU
Phosphorus, Not Less Than
1.0%
Omega 3 Fatty Acids, Not Less Than
0.5%
Glucosamine HCL, Not Less Than
400mg/kg
Crude Fiber, Not More Than
5%
Moisture, Not More Than
10%
Calcium, Not Less Than
1.20%
Omega 6 Fatty Acids, Not Less Than
2.5%
Chondroitin Sulfate, Not Less Than
200mg/kg
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Nutritional GuaranteeHolistic Health Extension Grain Free Chicken & Turkey Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70lbs. or more as an adult).
Grain Free Venison Recipe
There’s an appetite for adventure in every dog, which is why we created Grain Free Venison Recipe! Naturally lean venison is the first ingredient, so you know your pet is getting healthy levels of animal protein in every delicious bite. Since it’s not a common protein, venison is especially beneficial for dogs with allergies to poultry or sensitive digestive tracts. This complete and balanced dry dog food also contains a hearty helping of chickpeas, whole garden vegetables and antioxidant-rich berries. Plus, a proprietary blend of cutting-edge ingredients like turmeric, apple cider vinegar, natural probiotics and pure coconut oil. With super nutrients like these, our dry Grain Free Venison Recipe offers everything dogs and puppies require for a long, healthy and happy life.
 Ingredients
Deboned Venison, Venison meal, Chickpeas, Lentils, Lamb meal, Sunflower Oil (preserved with mixed tocopherols), Tapioca Starch, Deboned Lamb, Fresh Whole Sweet Potatoes, Pumpkin, Peas, Coconut Oil (preserved with mixed tocopherols), Whole Carrots, Dried Seaweed Meal, Pomegranate, Blackberries, Whole Blueberries, Whole Cranberries, Raspberries, Potassium Chloride, Spinach, Turmeric, Tomato, Beets, Parsley, Chicory Root Extract, Sage, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, Vitamin A Acetate, Vitamin E Supplement, Riboflavin Supplement, Vitamin B-12 Supplement, Vitamin D-3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Organic Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium Iodate, Sodium Selenite, Yucca Schidigera Extract, Pectin, Dried Lactobacillus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Baciollus coagulans Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product.
Guaranteed Analysis
Crude Protein, Not Less Than
25%
Crude Fat, Not Less Than
15%
Vitamin E, Not Less Than
150IU
Phosphorus, Not Less Than
1.0%
Omega 3 Fatty Acids, Not Less Than
1.0%
Glucosamine HCL, Not Less Than
400mg/kg
Crude Fiber, Not More Than
5%
Moisture, Not More Than
10%
Calcium, Not Less Than
1.20%
Omega 6 Fatty Acids, Not Less Than
2.5%
Chondroitin Sulfate, Not Less Than
200mg/kg
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Nutritional GuaranteeHolistic Health Extension Grain Free Venison Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70lbs. or more as an adult).
Original Chicken & Brown Rice Recipe
The super-premium recipe that put Health Extension on the map! Our Original Chicken & Brown Rice Recipe dry dog food offers a special blend of nutrients you won’t find anywhere else. This delicious, protein-first formula contains select cuts of organically raised chicken along with highly digestible brown rice. It’s formulated with cutting-edge ingredients like turmeric, apple cider vinegar and ginger. We also added natural probiotics for proper digestion, as well as flaxseed and pure coconut oil for supple skin and a shiny coat. Our Original Chicken & Brown Rice Recipe dog food is formulated for all life stages.
Ingredients
Organic Deboned Chicken, Chicken Meal, Ground Brown Rice, Oatmeal, Chicken Fat (preserved with Mixed Tocopherols), Lamb Meal, Menhaden Fish Meal, Flaxseed, Coconut Oil, Dried Beet Pulp, Brewers Dried Yeast, Egg Product, Turmeric, Bovine Colostrum, Organic Apple Cider Vinegar, Ginger, Green Tea Extract, DL-Methionine, Vitamin A Acetate, Vitamin E Supplement, Riboflavin Supplement, Vitamin B12 Supplement, Vitamin D3 Supplement, Niacin Supplement, Choline Chloride, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Inositol, Dehydrated Kelp, Zinc Polysaccharide Complex, Iron Polysaccharide Complex, Manganese Polysaccharide Complex, Copper Polysaccharide Complex, Cobalt Polysaccharide Complex, Calcium lodate, Sodium Selenite, Yucca Schidigera Extract, Dried Lactobacillus acidophilus Fermentation Product, Dried Lactobacillus casei Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Bacillus subtilis Fermentation Product, Dried Bacillus licheniformis Fermentation Product, Dried Bacillus coagulants Fermentation Product, Dried Aspergillus oryzae Fermentation Product, Dried Aspergillus niger Fermentation Product.
Guaranteed Analysis
Crude Protein, Not Less Than
24%
Crude Fat, Not Less Than
18%
Vitamin E, Not Less Than
150IU
Phosphorus, Not Less Than
0.90%
Omega 3 Fatty Acids, Not Less Than
0.6%
Glucosamine HCL, Not Less Than
400mg/kg
Crude Fiber, Not More Than
4%
Moisture, Not More Than
10%
Calcium, Not Less Than
1.10%
Omega 6 Fatty Acids, Not Less Than
2.6%
Chondroitin Sulfate, Not Less Than
200mg/kg
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Nutritional GuaranteeHolistic Health Extension Original Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70lbs. or more as an adult).
GOAT FORMULA
Our Goat Formula is 50% lower in fat than beef and 40% lower in saturated fat than chicken. That makes it one of the healthiest meat options for your dog. It’s also a novel protein source, and together with a grain-free recipe, our Goat Formula is a great option in elimination diets for dogs with food sensitivities. Goat is the most popular and widely-enjoyed meat in the world. It is also one of the most nutritious protein sources, packed with vitamins, minerals, and essential nutrients. Zignature® Goat Formula – Learned from Nature, Crafted to Perfection.
Physiologically Tunedâ„¢, limited ingredient premium food for dogs. Hypoallergenic meat first recipe, with no Corn, Wheat, Soy, Dairy, or Chicken, Chicken Eggs, or Chicken By-Products.
WHAT IS AAFCO AND IS ZIGNATURE®AAFCO APPROVED?
AAFCO stands for Association of American Feed Control Officials. Zignature® recipes are formulated to meet all the nutritional levels established by the AAFCO Dog Food Nutrient Profiles. This certifies that Zignature® is a nutritionally complete product that can be fed to your pet as its sole ration without adding any other substance except water.
Zignature® Goat Formula for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles for all life stages including growth of large size dogs (70 lbs. or more as an adult).
Ingredients
Goat, Water, Goat Lungs, Goat Liver, Peas, Chickpeas, Agar-Agar, Tricalcium Phosphate, Calcium Carbonate, Potassium Chloride, Salt, Sunflower Oil, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate), Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin Supplement, Calcium Pantothenate, Biotin, Vitamin A Supplement, Riboflavin Supplement, Vitamin Bl2 Supplement, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Folic Acid), Taurine, L-Carnitine.
Guaranteed Analysis
CRUDE PROTEIN
9.0% min
CRUDE FAT
6.0% min
CRUDE FIBER
2.0% max
MOISTURE
78.0% max
Rewards Variety oven-baked biscuits are proudly made in family-owned, USA kitchens. The crunchy texture helps your dog’s teeth remain clean and healthy. Each dog biscuit treat is made with high quality chicken protein, ancient grains like oatmeal for heart health, and superfoods like pumpkin and sweet potato to help support a fit lifestyle for your dog. Use these pea-free crunchy treats as a reward or training aid!
Ingredients
Wheat, Chicken Meal, Oatmeal, Pumpkin, Sweet Potato, Oat Fiber, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavors, Added Color (FD&C Red 40, FD&C Yellow 5, FD&C Yellow 6, FD&C Blue 1), Rosemary Extract.
Guaranteed Analysis
 Crude Protein (min)
16%
Crude Fat (min)
5%
Crude Fiber (max)
4%
Moisture (max)
10%
Calorie Content: (M.E. Calc.) 3,100 kcal/kg, Medium: 30 kcal/biscuit, Large: 100 kcal/biscuit
FOOD TOO GOOD TO BE CALLED KIBBLEWe believe that fresh, clean ingredients with minimal processing provide pets the best nutrition possible. Created with a veterinary nutritionist, these 100% human grade clusters are made with real whole foods. They’re mixed in small batches, cold pressed, slow roasted and dehydrated to maintain the nutrients, aroma and textures of whole foods. They look different because they are different, straight from our kitchen to yours!
Ingredients
Turkey, potatoes, peas, lentils, carrots, eggs, ground flaxseed, turkey liver, broccoli, pumpkin, apples, coconut oil, natural turkey flavor, salmon oil, kale, chia seed, minerals [calcium carbonate, tricalcium phosphate, sodium chloride, iron amino acid chelate, copper amino acid chelate, manganese amino acid chelate, zinc amino acid chelate, sodium selenite], fenugreek seed, dried kelp, taurine, vitamins [vitamin A supplement, vitamin D3 supplement, vitamin E supplement, thiamine mononitrate (vitamin B1), riboflavin (vitamin B2), calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), folic acid, vitamin B12 supplement, niacin supplement], mixed tocopherols (a natural preservative), turmeric, dried bacillus coagulans fermentation product, rosemary extract
Guaranteed Analysis
Calories
423
% Protein
26.00
% Fat
14.50
% Fiber
5.00
% Moisture
12.00
*Per dry cup.
With shelves crowded by competing brands, marketing claims, and flashy packaging, picking the right food for your dog can be overwhelming. Here is what we have learned in over 35 years of helping pet families find what actually works.
What actually matters in dog food
Look for real, named protein sources at the top of the ingredient list — chicken, beef, lamb, or specific fish — rather than vague terms like meat by-products. Quality protein supports muscle maintenance, immune function, and energy at every life stage.
Skip foods loaded with artificial colors, flavors, or preservatives. These add nothing nutritionally and may cause sensitivities in some dogs. The premium brands we carry — Fromm, Nutrisource, Verus, Earthborn, Zignature, and others — share a philosophy of clean, transparent ingredient lists.
Life stage and special needs
Puppies need higher protein, fat, and DHA for healthy growth. Adult dogs need balanced maintenance nutrition. Seniors benefit from joint support, easier digestion, and adjusted calories for a slower metabolism. If your dog has specific issues like itchy skin, digestive sensitivity, weight challenges, or food intolerances, the categories above will help you find a formula designed for that.
Switching foods? Go gradually.
Even the best food can cause upset stomachs if introduced too quickly. Mix 25% new food with 75% old food for a few days, then 50/50, then 75/25, then transition fully. Most dogs adjust well within 7 to 10 days. If digestive issues persist beyond that, the food may not be the right fit — and that is information worth having.
Questions? We are real people.
Pet Bowlz is family-owned and operated by people who have been helping dog owners find the right food for over three decades. If you are not sure which formula fits your dog's age, size, breed, or health concerns, reach out. We will give you a straight answer, not a sales pitch.